Yamazakura – Sasanokawa Shuzo Co. chose the name Yamazakura to launch the distillery’s premium whisky range because it is a combination of two important Japanese symbols in culture and society:Yama is the Japanese term for mountain, signifying the strength and poise of the spirit, whileSakurarefers to cherry-trees, to relate the ephemeral beauty of the stunning blossom to the quality and sophistication of the whisky.