Our story began with an epic journey to the distant Highlands of Jalisco, Mexico, when former music producer and Rock N Roll Tequila founder, Andy Herbst, was in search of the perfect premium tequila. Sampling the finest tequilas in the world from the different Mexican haciendas, he teamed up with the most exceptional Master Distiller, Jose Aceves, a third-generation tequila producer known for creating some of the smoothest, purest blue agave tequila on earth.